Friday, June 6, 2014

The Silver Moon: Success in the Music Business



I want to spoon to my honey,
I'll croon love's tune...”

Rod was a tall, dark and handsome romantic. He knew exactly how to serenade the crowd as he strummed his guitar and sang in front of the local plaza. Those who appreciated his music tossed coins into his guitar case. As soon as Rod saw ten dollars in his case, he pocketed it immediately.

“You will never make a living in music,” warned his father, a prominent lawyer. “You need a real job.” Rod’s father was embarrassed. His son did not have a summer job. In fact, he did not have a job in the fall, winter or spring, either. His life was his music.

“Other musicians have succeeded,” Rod argued.

His father became adamant about him compiling a resume and lining up job interviews. “You are an embarrassment to our family. No one in our family has ever been a musician. We are lawyers.”

“Music has to be in my genes somewhere, Dad.”

“Maybe, it is on your mother’s side!” Rod’s father grew angrier by the day. His son was eighteen and a high school graduate who had no plans for the immediate future. He wanted his son to be a prominent member of his law firm. “You either come up with a positive, constructive, business plan for your music by the end of the summer, or find another place to live!”

Rod was stunned, but knew his father was serious. He had no idea where to start with respect to creating a business plan, but suddenly, he had an idea.

“I’ll talk to the bank manager.” Rod had deposited all of his money in the bank, on a weekly basis.

“You have done well, son,” said the bank manager when Rod explained his plight. He had earned enough money to pay his full tuition into a college music program. The bank manager handed Rod a business plan cd. “Look at this, then come back and talk to me. You are going to succeed.”

By the end of the day, Rod had registered his own music business and placed an application at college.

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